Before Nyasha, there was just Daniel & Ingrid-Rose.

Daniel and Ingrid-Rose Chitombi didn't start out trying to build a marketing agency.

They started out posting as themselves. Family-based content, shot on the run, published under their own names, "Daniel and Ingrid-Rose." No strategy deck, no client to answer to; just two people learning what made someone stop scrolling and what made them keep watching. That trial and error, repeated for years...

By the time the account crossed 600,000 followers across TikTok, Instagram, YouTube, and Facebook, and their videos had been watched more than 200 million times, Daniel and Ingrid-Rose Chitombi weren't guessing anymore. They knew, from the inside, what it takes to earn someone's attention and hold it.

Cadbury Oreo. KFC. SA Accounting Academy. The calls started coming before the agency existed.

Brands didn't approach Daniel and Ingrid-Rose Chitombi because of a pitch. They approached because the numbers were already sitting there, verifiable, in a public feed.

Every one of our campaigns ran on the same account that started as a family channel.

When it came time to open the doors to other brands, Daniel and Ingrid-Rose Chitombi didn't put their own names above the door.

Nyasha is a Shona word meaning grace, or mercy; a name with roots that predate the agency by generations. It's still common, informally, to hear the business called by the people behind it: the Chitombis Marketing Agency, or simply "Daniel and Ingrid-Rose's agency."

Content built the audience. It couldn't run the agency alone.

Daniel and Ingrid-Rose Chitombi knew how to make people watch. What the Chitombis Marketing Agency needed next was someone who could turn that attention into measurable business results for a client; someone fluent in the parts of marketing that happen after the video ends: SEO, Meta and Google Ads, analytics, positioning. That's where Joshua came in, joining as Strategy and Growth Director.